Adobe & Achtung!: Hovering Art Director Figure


Adobe Art Director Figure
Hovering Art Director With Packaging
Adobe Action Figure
Hovering Art Director With Open Packaging
Adobe Doll
Hovering Art Director Front
Adobe Art Director Action Figure
Hovering Art Director Left
Adobe Art Director Statue
Hovering Art Director Back
Adobe Art Director Doll
Hovering Art Director Right
Adobe Action Figure Package
Hovering Art Director Packaging Front
Adobe Art Director Figure
Hovering Art Director Packaging Left
Adobe Art Director Figure
Hovering Art Director Packaging Back
Adobe Art Director Figure
Hovering Art Director Packaging Right
Adobe Art Director Figure
Adobe Action Figure
Adobe Doll
Adobe Art Director Action Figure
Adobe Art Director Statue
Adobe Art Director Doll
Adobe Action Figure Package
Adobe Art Director Figure
Adobe Art Director Figure
Adobe Art Director Figure

The Hovering Art Director Figure was created for Adobe's innovative ad campaign for Adobe Stock, developed by ad agency Achtung!. The character was throughtfully developed by Yum Yum and designed and manufatured by Studio Sophisti and Happy Worker.

Loaded with "helpful" tips, unsolicited advice, and vague direction, this fun desk toy gives their owner all of the feedback they didn't know they wanted. 

About the Hovering Art Director Figure

  • Figure stands 7.5" (19cm) tall including base
  • Made of vinyl, ABS, and electronics; Handpainted and printed to collector quality standards
  • When the figure's scensor is activated, the Hovering Art Director speaks one of over a dozen useful sayings
  • Packaged in a collector box
  • Infused with an inate sense of design, terrific communication skills, and just the right amount of ego

Happy Credits

Campaign by: Achtung! & Adobe
Designed by: Yum Yum & Studio Sophisti
Made with Happiness by: Happy Worker & Studio Sophisti
Distributed by: Achtung! & Adobe

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