Why
Turn heads and create buzz for Yahoo! HotJobs at SHRM, the largest HR trade show and most important event in their marketing calendar; and have incentives and leave-behinds for sales reps that not only close existing prospects, but also bring in prospects on their own.
What
Line of Super Recruiter themed action figures, promotional items and giveaways created specifically for Yahoo! and for HR professionals:
- Super Recruiter Limited Edition Action Figure (complete with fabric cape, laptop, x-ray specs, and PDA).
- Super Recruiter Fun Magnet Sheet
- Super Recruiter T-Shirt
How
Happy Worker handled the design, production, and delivery for all of the items under extreme time pressures. Items were delivered in split shipments between Chicago's McCormick Place Convention Center and a number of Yahoo! HotJobs sales offices across the US.
Results
Feedback from Yahoo!'s clients and prospects:
I recently visited the office of a client and found the "Super Recruiter" action figure on their desk – I love it!.
Account Manager
...we fell in love with your action figure... last night, my Super Recruiter was kidnapped and a million dollar ransom in Monopoly money is required to retrieve her!
Staffing Manager
A colleague of mine attended a SHRM convention for Human Resources and brought back an awesome doll called Super Recruiter...
Senior Technical Recruiter
I think your products are great! The comments on the boxes are hilarious... A friend of mine was at the SHRM convention and purchased the Super Recruiter figure... I shared it with my office and they thought it was great.
Management Recruiter
A co-worker has a doll called the Super Recruiter... do you know how I can get one? Keep up the great work – these are GREAT!
Regional Sales Recruiter
